BELOIT SKY CARP

The New Beloit Is Here

When the Beloit Snappers, the Marlins’ High-A affiliate team was saved from elimination. It was clear something needed to be changed. An upgraded ball park was needed and so the ABC stadium was built, then it was time for a team rebrand. Cue, Beloit SkyCarp – coming from the slang term in the midwest for a goose that doesn’t migrate in the winter. There are a lot of them, so they are considered “carp of the sky” like carp in the river. Just like the geese don’t want to leave their hometown, the residents of Beloit, Wisconsin feel the same in building a city and team that they don’t want to leave.

 

To announce the team, Beloit team wanted a series of video content that not only unveiled the new name, but also did it with some moxie. The result was a hero film and accompanying vignettes that give us the insight the new team deserves. 

01
Episode 01

Announcing (Directors Cut)

Summary

This promotional film is about celebrating the past, while announcing a new future. It showcases the Beloit community, the symbol of the people and the Sky Carp. While honoring the past, it births the future: new stadium, new jerseys, and ultimately a new team.

Credits

  • Account Manager

    Emmanuil Morari

  • Producer

    Jordan Larson

  • Director

    Jordan Hiltz

  • Writers

    Jordan Hiltz & Emmanuil Morari

  • Director of Photography

    Cody LaPlant

02
Episode 02

Hype

Summary

This vignette is all about getting people excited about their Sky Carp. The stylistic frames usher us through a fast paced action sequences to do one thing: hype us up.

Credits

  • Account Manager

    Emmanuil Morari

  • Producer

    Jordan Larson

  • Director

    Jordan Hiltz

  • Writers

    Emmanuil Morari & Jordan Hiltz

  • Director of Photography

    Cody LaPlant

03
Episode 03

Reveal

Summary

When there is a new team, there is a new look. This vignette is all about celebrating the new threads in the coolest way possible. In this stylized reveal, the new jerseys are all up front to be seen.

Credits

  • Account Manager

    Emmanuil Morari

  • Producer

    Jordan Larson

  • Director

    Jordan Hiltz

  • Director of Photography

    Cody LaPlant

04
Episode 04

Here to Stay

Summary

Baseball is more than just a game, it’s a space that allows us to create memories. In this vignette we get to experience a family doing just that. While it brings all us closer to the ones we love, it also brings a community together.

Credits

  • Account Manager

    Emmanuil Morari

  • Producer

    Jordan Larson

  • Director

    Jordan Hiltz

  • Director of Photography

    Cody LaPlant

Next Series:

Red Bull x Donte Divincenzo

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